Compare Amazon QuickSight and Looker 
At a Glance
Market Segments
Small-Business (40.9% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$3.00 1 user per month
No pricing available
Amazon QuickSight
Star Rating
(688)4.3 out of 5
Market Segments
Small-Business (40.9% of reviews)
Pros & Cons
Entry-Level Pricing
$3.00 1 user per month
Browse all 4 pricing plansLooker
Star Rating
(1,619)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in its user interface and overall design, making it easy for users to build clean, interactive dashboards quickly. One user highlighted the ability to visualize real GA4 data effectively, showcasing key performance indicators like engagement rates.
- Users say Amazon QuickSight stands out for its seamless integration with AWS, allowing for fast, serverless operations. Reviewers appreciate the new QuickSuite UI and features like chat/AI search, which enhance the learning experience and make report navigation easier.
- According to verified reviews, Looker is praised for its flexibility and ease of configuration across multiple integrations, particularly in specialized use cases like analytics dashboards for test case automation metrics. This adaptability is a significant advantage for mid-market users.
- Reviewers mention that Amazon QuickSight's ability to create charts and dashboards effortlessly, along with its support for calculated columns and metrics, makes it a strong choice for small businesses looking for straightforward analytics solutions.
- G2 reviewers highlight that while Looker has a higher satisfaction score, Amazon QuickSight's recent updates and features have garnered positive attention, indicating a commitment to improving user experience and functionality.
- Users report that both platforms have their strengths, with Looker being favored for its robust reporting interface and customization options, while Amazon QuickSight is recognized for its speed and ease of use, particularly for users already embedded in the AWS ecosystem.
Pricing
Entry-Level Pricing
Amazon QuickSight
Reader
$3.00
1 user per month
- Readers in QuickSight can explore interactive dashboards, receive email reports, and download data.
Looker
No pricing availableFree Trial
Amazon QuickSight
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.2
603
8.7
1,110
Ease of Use
8.5
613
8.3
1,115
Ease of Setup
8.4
411
8.2
593
Ease of Admin
8.2
219
8.3
432
Quality of Support
8.4
565
8.6
948
Has the product been a good partner in doing business?
8.3
212
8.9
410
Product Direction (% positive)
8.8
579
8.7
1,041
Features by Category
Reports
8.2
412
|
Verified
8.6
668
|
Verified
8.0
401
|
Verified
8.2
620
|
Verified
8.3
413
|
Verified
8.2
663
|
Verified
8.2
391
|
Verified
8.3
530
|
Verified
8.4
411
|
Verified
8.7
666
|
Verified
Self Service
8.0
408
|
Verified
8.4
625
|
Verified
8.2
405
|
Verified
8.6
641
|
Verified
8.2
396
|
Verified
8.4
613
|
Verified
8.0
401
|
Verified
8.1
616
|
Verified
8.1
388
|
Verified
8.3
590
|
Verified
7.8
382
|
Verified
7.7
501
|
Verified
Advanced Analytics
8.0
381
|
Verified
7.6
430
|
Verified
8.4
405
|
Verified
8.4
635
|
Verified
8.1
380
|
Verified
8.0
515
|
Verified
Building Reports
8.1
350
|
Verified
8.3
386
|
Verified
8.0
348
|
Verified
8.4
399
|
Verified
7.9
337
|
Verified
8.1
356
|
Verified
8.0
333
|
Verified
8.1
330
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.2
412
|
Verified
8.6
668
|
Verified
8.0
401
|
Verified
8.2
620
|
Verified
8.3
413
|
Verified
8.2
663
|
Verified
8.2
391
|
Verified
8.3
530
|
Verified
8.4
411
|
Verified
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
8.2
412
|
Verified
8.6
668
|
Verified
8.0
401
|
Verified
8.2
620
|
Verified
8.3
413
|
Verified
8.2
663
|
Verified
8.2
391
|
Verified
8.3
530
|
Verified
8.4
411
|
Verified
8.7
666
|
Verified
Data Preparation
8.0
365
|
Verified
8.3
288
|
Verified
8.1
355
|
Verified
8.3
264
|
Verified
Data Modeling and Blending
8.2
373
|
Verified
8.5
312
|
Verified
8.3
375
|
Verified
8.7
332
|
Verified
8.1
366
|
Verified
8.3
312
|
Verified
Generative AI
7.9
221
7.1
89
8.0
222
7.1
87
Agentic AI - Analytics Platforms
7.6
59
7.3
41
7.3
59
7.4
40
7.7
58
7.4
40
7.5
57
7.1
40
7.7
59
7.4
41
7.5
56
7.5
40
7.8
58
7.7
39
Self Service
8.0
408
|
Verified
8.4
625
|
Verified
8.2
405
|
Verified
8.6
641
|
Verified
8.2
396
|
Verified
8.4
613
|
Verified
8.0
401
|
Verified
8.1
616
|
Verified
8.1
388
|
Verified
8.3
590
|
Verified
7.8
382
|
Verified
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
8.0
53
8.1
39
7.9
53
8.2
38
7.8
52
7.7
35
8.1
55
8.4
46
Advanced Analytics
8.0
381
|
Verified
7.6
430
|
Verified
8.4
405
|
Verified
8.4
635
|
Verified
8.1
380
|
Verified
8.0
515
|
Verified
Performance & Scalability - Analytics Platforms
8.1
58
7.6
48
8.0
52
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
8.1
51
8.2
41
7.9
52
7.2
35
8.1
51
7.4
36
Agentic AI Capabilities - Analytics Platforms
7.9
52
7.2
35
7.8
53
7.5
36
8.1
52
7.7
35
7.7
48
7.4
35
Personalized Intelligence - Analytics Platforms
7.6
50
7.6
35
7.8
51
7.3
36
7.6
50
7.6
35
Building Reports
8.1
350
|
Verified
8.3
386
|
Verified
8.0
348
|
Verified
8.4
399
|
Verified
7.9
337
|
Verified
8.1
356
|
Verified
8.0
333
|
Verified
8.1
330
|
Verified
Reports
8.2
412
|
Verified
8.6
668
|
Verified
8.0
401
|
Verified
8.2
620
|
Verified
8.3
413
|
Verified
8.2
663
|
Verified
8.2
391
|
Verified
8.3
530
|
Verified
8.4
411
|
Verified
8.7
666
|
Verified
Self Service
8.0
408
|
Verified
8.4
625
|
Verified
8.2
405
|
Verified
8.6
641
|
Verified
8.2
396
|
Verified
8.4
613
|
Verified
8.0
401
|
Verified
8.1
616
|
Verified
8.1
388
|
Verified
8.3
590
|
Verified
7.8
382
|
Verified
7.7
501
|
Verified
Building Reports
8.1
350
|
Verified
8.3
386
|
Verified
8.0
348
|
Verified
8.4
399
|
Verified
7.9
337
|
Verified
8.1
356
|
Verified
8.0
333
|
Verified
8.1
330
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Statistical Tool
7.8
125
Not enough data
8.1
125
Not enough data
8.1
125
Not enough data
Data Analysis
8.6
126
Not enough data
8.5
125
Not enough data
Decision Making
8.3
126
Not enough data
8.3
128
Not enough data
8.6
126
Not enough data
8.3
123
Not enough data
Generative AI
8.2
93
Not enough data
8.1
92
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Amazon QuickSight and Looker are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Amazon QuickSight is categorized as Predictive Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Amazon QuickSight
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.2%
Information Technology and Services
14.9%
Financial Services
7.8%
Consulting
4.3%
Computer & Network Security
4.0%
Other
52.0%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
What is Amazon QuickSight used for?
2 Comments
SS
Amazon QuickSight is a business intelligence (BI) tool developed by Amazon Web Services (AWS). It is designed to help users analyze and visualize their data...Read more
Is AWS QuickSight free?
2 Comments
ST
It's not free, but you can use it for free upto a certain limit for your understanding/demo/educationol purpose. Read more
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
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